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Tasty Bite: More than Delicious Food

Tasty Bite: More than Delicious Food

If a company wants its ex-employees to be ambassadors who bring in new talent and enjoy a reputation for high...

Tasty Bite: More than Delicious Food

Tasty Bite: More than Delicious Food

By Retail Merchandiser
Posted: December 09, 2009

If a company wants its ex-employees to be ambassadors who bring in new talent and enjoy a reputation for high quality product and be a key player in its community, Preferred Brands International, manufacturer of the brand Tasty Bite, is a great example to follow.

Tasty Bite is an all-natural brand of convenient specialty foods. Most of its products are Indian in origin, but recently the company has expanded into Pan-Asian, Mexican, and Mediterranean flavors. The company grows 40% of its vegetables on its own farm in India, manufactures the products there, and distributes them to grocery stores and specialty food stores across the US.

Last year, Tasty Bite saw 38% growth. So far in its 2010 fiscal year, its already seen 50% growth, and CEO Ashok Vasudevan expects to top that in 2011.

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